From the Heart

It’s been two weeks since our name and logo reveal! This journey has left me filled with gratitude and appreciation for all of the support and positive feedback we’ve received. The most endearing was having Bj and Les Ann’s children reach out to me throughout this process. One of his daughters shared, “It is with confidence that I say that if Bj and Les Ann were alive, they would support the branding with 100 percent of their hearts and souls.” We spent time reflecting on our history and the impact we have made in the lives of hundreds of individuals. In doing so, I found immense inspiration from our founder, Bj Halvorsen. His mission and core values resonated loudly throughout time. Values are the things that you believe are important in the way you live and work.

Core values that I try to follow:

  1. Be Passionate
  2. Embrace and Drive Change
  3. Create Fun
  4. Be Creative and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships

When your actions and behavior match your values, life is usually good – you are satisfied and content. How would you define your values?